Alexander Wang FNO

• Responsive Video Installation
• 2011

Responsive projections on three windows of the Alexander Wang store in New York for Fashion's Night Out 2011.

All windows of the store are blacked-out, creating an exclusive space inside the store. Pedestrians outside, tracked by a camera, can 'wipe' away the black-out on three of the windows to reveal live video footage of the inside of the store or alternately a mirror image of themselves. The projection can be seen from both the inside and the outside, giving the installation a dual purpose of allowing visitors inside to see outside and visitors outside to peak in at an exclusive talent-show event with VIP judges. Sound transducers on the windows project sonic effects that respond to movements on the street.